New Story, New Power: An exciting new publication

New Story, New Power: A Woman’s Guide to Negotiation (Bold Story Press; January 23, 2023).

The big idea: Negotiating isn’t easy. And for countless women, it’s exponentially harder. If you come across as fired up and assertive, you’ll face backlash from people who label you as unlikable, unhirable, intimidating, or bossy. If you’re amenable or meek, the negotiation falls apart. It’s no wonder 60% of women haven’t negotiated issues like workplace pay—at all.

But “negotiation” doesn’t have to be a trigger word that’s avoided. Science reveals proven strategies that can help women get what they want.

The key message: For decades, society, our families, communities, the internet, and the media have dictated how women should behave, negotiate, and relate to other people, and we, as women, have internalized these stories, whether they fit or not.

Though the world around us is rapidly changing, the antiquated stories about “how women should be” have not. By dumping this cultural baggage and writing a new story, women will strengthen their resolve and negotiation acumen—and get fast results.

Pulling from 30-plus years of negotiation research and practice, here are no-nonsense negotiation strategies for women of all ages:

  • How to become aware of the stories you carry (and unearth where these stories came from)
  • What the newest research reveals about the brain, language, and emotions—and how they relate to women’s negotiating prowess
  • 5 foolproof strategies to advocate for what you want at home and in the workplace
  • How to successfully negotiate in uncomfortable situations and challenging environments

Coordinated Management of Meaning (CMM) has been instrumental in helping to identify the sources of these stories, how they shape your personal narrative, and how you can exert agency to turn these stories around to work for you. All of this feeds into how to be a more effective negotiator.

The source: BETH FISHER-YOSHIDA, PH.D., CCS, is a global expert and educator in intercultural negotiation and communication. She is the program director of Columbia University’s Master of Science in Negotiation and Conflict Resolution, a negotiation consultant for the United Nations, and the CEO of the consulting agency Fisher Yoshida International. She works in the U.S. and worldwide, conducting workshops on leadership, culture, workplace conflict, and negotiation, and boasts a client list that includes Fortune 100 companies, nonprofits, military and security forces, governments, NGOs, and educational institutions. Her new book, New Story, New Power: A Woman’s Guide to Negotiation (Bold Story Press; January 23, 2023), helps women of all ages make successful negotiations a reality. Learn more at

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